Project: Gridlock
Cognitive puzzle mechanic optimized for subway play sessions.
The Factory Floor.
We don't just build games; we engineer play. Below the surface is a rigorous methodology blending technical precision with creative chaos.
The Protocol
Every pixel, every frame, every interaction is traced back to a core thesis: Play is a system. We map the geometry of fun before we write a single line of code.
The Engine Room
How a raw idea becomes a polished experience.
Protocol 1: Distillation
We strip the concept to its core mechanic. If it isn't fun on a napkin sketch, it won't be fun on a 6-inch screen. This is the "Whiteboard Phase"—brutal reduction to the essential loop.
Protocol 2: Prototyping
Using our proprietary "Greybox" engine, we simulate the loop in hours, not weeks. We test for "The Click"—that specific millisecond where instinct takes over.
Protocol 3: Hardening
Here, code meets art. We optimize for 60fps on a 5-year-old device, shave kilobytes off the bundle, and ensure the UI responds before the finger leaves the glass.
I/O
System Status: Running
Velocity
From Zero to Alpha
Focus
Retention > Vanity
Origin
Berlin. Global.
The Vault
Assumptions & Constraints
Assumption
We assume that "fun" is quantifiable. If a mechanic doesn't trigger a dopamine response within 30 seconds, it's cut.
Constraint
We work strictly within the "PlayFactoryX SDK." No external engines unless strictly necessary for physics fidelity.
View Change
Our model flips if user retention drops below 25% at Day 7. We pivot to "First Time User Experience" (FTUE) immediately.
Dead on Arrival
Common pitfalls we engineer against.
×
The "Feature Creep"
Adding mechanics to fix a broken core loop. Fix: We kill features, not problems.
×
UI Overload
Cluttering the screen with too many inputs. Fix: The "One Thumb" rule applies to every screen.
×
Ignoring the Cold Start
Expecting players to read the manual. Fix: The game must be learnable in 10 seconds.
The Lab Log
Recent artifacts from the floor.
Project: Void Gear
Inventory management system designed for touch precision.
Project: Velocity
Hyper-casual runner with a focus on 120fps fluidity.
Initialize Handshake.
Have a concept that needs engineering? A legacy IP that needs a modern twist? Or just want to debate the physics of flinging a bird?
We are currently accepting new partnerships and scouting senior engineering talent.
